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MediSpa Business Consultations a Key Service for Bal-Tech Clients

There is no doubt that Bal-Tech Medical can save its clients money when purchasing aesthetic medical lasers and equipment. It is easy to calculate the savings in buying quality preowned and refurbished equipment.

What’s less obvious, but just as important, is the value Bal-Tech clients gain through the expert consultations and advice offered in the company’s Cosmetic Center Development Program.

The comprehensive program addresses operation of a medi spa, including:

• Initial capitalization
• Treatment menu offerings
• Equipment options
• Staff training
• Internal and external marketing strategies
• Business, patient service and management tools

The materials offered in the Cosmetic Center Development Program are based on Bal-Tech Medical’s experience with literally hundreds of top American aesthetic centers and practices as well as the operation of the Ultimate Image MediSpa in the suburbs of Chicago.

“There is no doubt that operating our own medi spa positions Bal-Tech Medical as a unique provider in the field of aesthetic medical equipment sales and business/practice growth,” said Richard Balance, president of Bal-Tech Medical, Inc.

“No other equipment provider or broker has the intimate knowledge regarding the hands-on day-to-day operation of a medi spa in a competitive market,” Balance said.

Clients who have embraced the program find great value in the various “chapters (levels)” of the program – ranging from how to develop a radio advertising campaign for your center; the various print advertising options with magazines and newspapers; tips and ideas for developing print ads and marketing materials; to competitive fee structures; patient surveys; patient service procedures; strategic planning and budgeting; on-hold messaging; in-house patient education flyers and brochures; and keeping up with the various and valid new treatment trends.

“One of the reasons new equipment costs so much is the large operating overhead manufacturers possess, from the service warranties they place on equipment to the marketing materials and booklets the manufacturer will offer in how to promote their certain laser,” Balance said. “Our program gives much more in-depth support, for less money, of course, and it is broader in scope. It offers marketing and advertising advice that helps the entire practice or medi spa business.”

Bal-Tech Medical offers its program in various levels to best meet the needs of its clients.

Customers who buy several pieces of equipment are given portions of the program to help them boost their business.

“Any Bal-Tech customer who has not visited our web site and examined the offerings behind this program is missing one of the key elements of doing business with us,” Balance said. “Knowing the equipment and how to find a system at a good price is one thing, but knowing the business and being involved in it every day, is an entirely different – and more important – matter.”

Balance has been in the medical laser sales business for about 20 years and started Bal-Tech Medical as an independent equipment brokerage and consultancy company in 1995.

“It’s been exciting and rewarding to watch how Bal-Tech Medical has grown and expanded its offerings to clients,” Balance said. “And the root of that growth has been the expertise and advice we can offer from our strategic position/network in this growing industry, along with the hands-on experiences of operating our own center.

“I feel our customers benefit directly from this, and our ethical approach to developing long-term business relationships.”

The response to last month’s newsletter article about the customized, continuous looping waiting room patient education DVD really has our phones ringing at Bal-Tech Medical.

Because of the interest in this exciting “video on-hold message,” we’re providing the information again this month, with instructions on how to go about ordering your DVD.

Bal-Tech Medical, in an alliance with Laser Marketing Partners, is offering the customized, continuous looping DVDs that turn your waiting room into a clinical education session.

Imagine a professional presentation about the popular procedures offered in your center – hair removal, microdermabrasion, Botox, dermal fillers, tattoo removal, micro laser peel, vascular and pigmented lesions, photo rejuvenation.

If your practice offers a treatment, the Patient Education Waiting Room DVD can explain its benefits and answer the most common questions potential patients might have.

“We’ve had our Patient Education DVD playing in our Ultimate Image MediSpa since late last year, when the format first came out,” Bal-Tech Medical president Rich Balance said. “We were really impressed right away, and determined that this would be an excellent vehicle to offer to our clients as well. Our staff has noted that patients take notes and ask questions after viewing the DVD segments.”

“We all wish we had the time to explain every procedure to our patients, but often, that is not possible,” Balance said. “With the DVD playing, it triggers more questions, more consultations and eventually, more treatment purchases It’s a great way to inform our captive audience patient audience.”

Bal-Tech Medical has long provided patient education and clinical training videos for a vast number of aesthetic medical systems, but nothing as effective as the continuous-play waiting room DVD concept.

It’s simple to order a DVD. Those interested in purchasing a DVD can call Bal-Tech Medical at 1-800-574-2152 and provide a list of treatments being offered at their practice or go to the Bal-Tech Medical website and download the form to fax back to us, or fill it out online.

At an introductory cost of just $1,495 for the DVD, it easily pays for itself after the first patient elects a procedure. If you add or delete a treatment after the initial purchase, a replacement DVD can be sent for minimal expense. A no-questions-asked one year warranty featuring free replacement is offered, as well as an annual upgrade option. The DVD even carries a 10-day money back guarantee! If not satisfied with the product, simply return it for a full refund!

A crowded waiting room means you have a prosperous, busy practice. Make the wait both educational and pleasant with the new Patient Education DVD through Bal-Tech Medical and Laser Marketing Partners. Lobby brochures and posters in exam rooms are no match for this attention grabber!