MARKETING HELP FOR THE MEDICAL
SPA SETTING…

The foundation of the popular Waiting Room DVDs that Bal-Tech Medical clients have purchased, or received as part of the marketing support in our Aesthetic Success Program, has always been to provide educational information to your patients in an interesting and eye-catching format.

A continuous-play DVD in your waiting room is an effective way to grab that attention.

The basic waiting room DVD with your clinic name, logo and address, and a full explanation of the treatments offered at your practice has been a popular choice for Bal-Tech clients. A Premium Personalized version of the DVD adds video clips of the physician, staff and facilities (provided by the client).

Now, we are introducing an improved version of the DVD titled the “Practice Profile” in which we shoot interview footage of the doctor talking about procedures and combine it with our existing files to create the best, most in-depth sales tool your clinic can invest in.

The credibility added to the DVD by the doctor explaining procedures and providing what amounts to a mini-consult will help boost sales and increase interest in the latest advancements at your clinic.

The practice profile DVD can answer patient questions prior to a consult, or trigger more questions and interest in procedures that the patient had not considered before.

…..AND FOR PLASTIC SURGEONS

For every 100 potential patients who contact your office or website, how many actually come in for a consult?

Your advertising and PR efforts get prospective patients to contact you and the ones who visit your office are converted to accept a surgery by your own internal efforts (the ambiance of your office, your staff, your personality) but what happens in that all important middle step?

How are you convincing the interested prospective patient to actually sit down with you and allow you an opportunity to make them comfortable enough to commit to a surgical procedure?

We can help!

Bal-Tech Medical and Laser Marketing Partners know that a tasteful, professionally produced video will get you in front of more patients than any brochure or Web page you can send them or refer them to.

Our video introduction product is the best way to respond to a potential patient requesting information because we create your “Introduction to the Practice” DVD that showcases all of the procedures at your practice.

It is a great take-home product for patients that provides the opportunity to “cross-sell” to your patients and anyone else who may see the DVD (it is a great referral tool!). It also reduces liability because the DVD is proof that the standard part of the consultation was disclosed as the patient can sign an additional form acknowledging content of the DVD was disclosed.

The video introduction DVD also eliminates those misconceptions or miscommunications lost in only one translation. The DVD can be replayed as needed to clarify information or answer questions.
MORE INFORMATION AND PRICING FOR THESE NEW DVD OFFERINGS IS AVAILABLE BY CALLING 1-800-574-2152.