Business and marketing training
critical during leaner times

July, 2008
Bal-Tech Medical

Medical spas are not immune from the economic downturn, though clinics that are managed well and spending marketing dollars wisely continue to fare well.

Bal-Tech Medical has been a helpful source for many clients interested in saving money on preowned equipment and maintenance of that equipment. But Bal-Tech also has been able to guide clients through medical spa management problems and marketing projects through its business and marketing training offerings.

In the same manner that equipment packages and clinical training can be customized to fit customer needs and budgets, the same is true with the Aesthetic Success Program portions of the Bal-Tech’s business/management and marketing offerings. As money has become tighter for business owners and consumers alike, the management of a business has become even more vitally important. The training is of vital importance for startup staffs, but also for those with established clinics that are welcoming new staff members or facing turnover.

"We found that the spa management and marketing training as separate purchases was very attractive to our clients," said Dave Heun, sales director at Bal-Tech Medical. It is not uncommon for physicians, nurses and aestheticians to seek extra clinical training to be able to introduce new treatments to patients, but seeking advice and guidelines for operating and promoting the business can be a relatively new arena for those in the medical field. Those interested in learning more about business development and marketing training can contact Bal-Tech Medical at 1-800-574-2152.