Extra Newsletter to Help Clients Find
Aesthetic Success
Bal-Tech Medical clients have been receiving the monthly Bal-Tech Bulletin for nearly three years now, and the subscriber list has grown in much the same manner as the company itself with the creation of the Aesthetic Success Program.
And the Aesthetic Success Program has fostered its own website now at www.aestheticsuccessprogram.com. And with it, Bal-Tech Medical clients can now receive two informative newsletters. The Aesthetic Success Program site has its own monthly newsletter, designed to help medical spa operators learn more about the business, management and marketing training offerings the program provides.
Below, is a sample newsletter from the Aesthetic Success Program site. We encourage our clients to visit that site and learn more about the full range of services that our company is now providing, and also sign up for this additional newsletter.
BOOSTING THAT ELUSIVE
CUSTOMER LOYALTY
Customer loyalty seems almost quaint today, as shoppers are more inclined to make purchasing decisions based on price alone. Price. But diligent shoppers also value flexibility, convenience and security. Two ways for businesses to de-emphasize price -- and attract more business – are to offer customers:
1. A wider range of payment options
2. The ability to earn loyalty card rewards
Businesses who offer more payments options to their customers enjoy many advantages, including:
- Access to a wider customer base.
- Higher frequency of sales.
- Larger ticket amounts per sale.
- Increased customer traffic.
- Augmented revenue from customer impulse buys.
- Strengthened credibility.
Businesses are using gift and loyalty cards to attract and keep customers. Research shows their efforts pay off. In a national survey on plastic card usage, 45 percent of respondents said they spent more money at stores where they were loyalty program members. The same study revealed that gift cards, like loyalty cards, help merchants increase store traffic and boost incremental sales. Approximately 55 percent of survey respondents who have received gift cards reported that they needed more than one trip to deplete the value stored on their cards. In addition, the majority of return shoppers said they spent more than their cards' initial value.
Not surprisingly, many businesses that once offered gift certificates have traded in paper for plastic. Card Marketing magazine estimates that by 2005, plastic cards will represent 80 percent of the gift certificate market, a total of about 850 million cards. The advantages plastic cards offer merchants are undeniable. For one, retailers no longer have to refund cash for unspent balances. To storeowners, this means more positive cash flow and repeat business. Plastic cards are also great advertising tools because they are brandable, durable and are easily carried by shoppers. Equally important, the cards are much more difficult to forge than paper gift certificates.
The list of benefits grows as payment technology gets both smarter and more economical. But the bottom line remains the same: One of the best ways to attract new business while maintaining existing customers is to offer shoppers more ways to pay for goods and services. Payment flexibility helps clinch sales and encourages new customers to return.
Sign Up for Aesthetic Success Program Newsletter Now...
