ULTRASONIC FACIAL CAN BECOME STAPLE AT YOUR PRACTICE

By Rich Balance
Bal-Tech Medical President

The concept of bringing high-tech medicine and advanced spa treatments together is what gave birth to the current "Medi-Spa" phenomenon in America.

An ultrasonic facial system can become a staple in any Medi-Spa operation. Contact Bal-Tech Medical for pricing or more information about the Smart Sound system.

In reality, however, many centers and clinics seem to be leaning more profoundly in one direction or the other. This usually is related to their comfort level with existing technologies and/or their exposure to new technologies and treatments.
It's often difficult to determine which new applications and equipment are appropriate to offer in your Medi-Spa. After all, you don't want to be labeled "just a spa" and there certainly are plenty of medical offices focusing on aesthetic services.

How do you differentiate your business, yet still stay within the bounds of this fast-growing concept? You do so primarily by providing minimally invasive high-tech aesthetic medical procedures along with valid, advanced spa treatments.
Most successful Medi-Spas understand this strategy, though it is still challenging to implement.
In an effort to assist our customers, our Medi-Spa Showcase feature will periodically inform readers about new and existing technologies and treatments that we believe "fit into" and benefit the Medi-Spa concept. This month's Medi-Spa Showcase features the "Ultrasonic Facial."

Ultrasound has served the medical community for many years diagnostically and for rehabilitation. SoundSkin Corporation had the vision to recognize that this proven technology had application for deep tissue stimulation and treatment of facial skin. Their SmartSound Bio-Blend (proprietary Ultrasound and Electrical energy) system not only feels wonderful, but can be used very successfully alone or in conjunction with microdermabrasion as a key component of a comprehensive "skin fitness" program.

For years, the literature has shown that Ultrasound stimulates fibroblasts and collagen (in wound healing). This warm, soothing technology can also drive skin-care products deeply into the tissue and the recent "buzz" has even been one of using it with topical (micronized) collagen for an almost instant (short-term) elimination of wrinkles.

The technology fits the Medi-Spa concept perfectly, as it is only available to licensed M.D.'s (although it can usually be performed by ancillary staff). The Journal of American Society for Aesthetic Plastic Surgery has stated:

"New skin-care product formulations, used in conjunction with ultrasound, will allow deeper penetration of topically applied rejuvenating agents into the skin, resulting in significantly improved aesthetic results."

The Ultrasonic Facial, whether alone or in combination with microdermabrasion, can become a "staple" procedure for any successful Medi-Spa, providing consistent, repeating revenue and happy patients. It's a valid procedure that is so soothing to patients and their skin, which they will continue to request it.

Bal-Tech Medical also operates the Ultimate Image Medi-Spa in the Chicago suburbs. Ultimate Image is used by Bal-Tech to demonstrate equipment and provide training to its clients. It also is the basis for the company's Cosmetic Center Development Program.